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Enter Neuroeconomics…once again.
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An excellent obituary for Leo Hurwicz, by Eric Maskin. Turns out it was indeed great timing to award him the Nobel last year (Hurwicz is the oldest Nobelist to date).
Finding the applications that resonate with the students or the population in general and then showing them how a little bit of structured thinking can substantially improve their understanding — I think that’s where you get the power of economics.